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Haier Group Profile


Haier Group Profile

Haier Group is a global leading provider of better-life solutions. In the era of the Internet and the Internet of Things, Haier transformed from a traditional manufacturing enterprise into a co-creating and win-win IoT community-driven ecosystem, launching the first IoT ecosystem brand in the world. The founder of the company, Mr. Zhang Ruimin, is Chairman of the Board of Directors and Chief Executive Officer.


The company was founded on December 26, 1984. Under the guidance of the time-evolving management theory and business philosophy of Zhang Ruimin, Haier Group rode the development trend of the times and continuously implemented strategic transformation. Having gone through the five strategic development stages of brand building, diversification, internationalization, global branding and networking, Haier has morphed from a collective small factory on the verge of collapse into a leading ecosystem enterprise of the IoT era. In 2018, Haier Group’s global turnover reached 266.1 billion yuan with a year-on-year increase of 10%, and global profits and taxes were 33.1 billion yuan with a year-on-year increase of 10%. In 2018, Haier Group’s annual ecosystem revenues hit 15.1 billion yuan, up by 75% year-on-year. Haier Group boasts 10 R&D centers, 25 industrial parks, 122 manufacturing plants and 106 marketing centers across the world.


Currently, Haier Group owns Haier, Casarte, GE Appliances, Fisher & Paykel, Candy, AQUA and Leader as its smart home appliances brands; RRS, Haier Consumer Finance, COSMOPlat and Shunguang in the IoT service area; and Haier Bros in the cultural and creative industry. In the IoT era, Haier will build around the strategic fulcrum of “Smart Home Customization” (smart home customized for a better life) ecosystems of food, clothing, home living and interactive entertainment to meet the iterative worldwide demand for custom life solutions.


In the process of continuous entrepreneurial innovation, adhering to the development theme of “human value comes first”, Haier seized the opportunities of the times, and created the Rendanheyi model for the IoT era, which overturns the western traditional classic management model and can be exported and replicated trans-sectorally and cross-culturally for its relevance, universality and social application. World-class business schools such as the Harvard Business School and the Stanford Graduate School of Business have added Haier to their case studies for teaching and researching purposes. Oliver Hart, Nobel Laureate in economics spoke highly of the model. Gary Hamel, among other management gurus, hailed Rendanheyi as the next social model.


COSMOPlat, the mass customization solution under the Rendanheyi model, is ahead of Germany’s Industry 4.0 and the American Industrial Internet. It took the lead in setting three international standards for the mass customization model. In the IoT era, Haier ecosystem brand and the Haier model are taking on global leadership.

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